Technical SEO
Crawlability, indexation, log-file analysis, site architecture and internal linking, canonicalisation, hreflang, XML sitemaps, robots, and schema.org structured data — implemented, not just documented.
SEO that ranks, loads fast, and converts.
I'm Luke McLaughlin — a technical and performance SEO specialist and digital marketing manager. I turn complex products into compounding organic growth: crawlable architecture, fast Core Web Vitals, clean structured data, and full-funnel content that converts — and because I code, I can ship the fixes myself.
Luke McLaughlin
Technical SEO · Digital Marketing Manager
Available
- Now
- SEO & Digital Marketing Manager — Biotech
- Focus
- Technical SEO · Core Web Vitals · content & AEO
- Stack
- GA4 · Search Console · Screaming Frog · Ahrefs · schema
What I do
Full-stack SEO — from crawl budget to conversions.
Most SEO stops at recommendations. I diagnose, prioritise, and implement: the technical foundation, the speed, and the content that together move rankings and revenue.
Performance SEO
Core Web Vitals and page-speed engineering: LCP, CLS, and INP fixes, image and font delivery, critical CSS, caching, and lean JavaScript so pages pass on real-world devices.
Content & on-page SEO
Intent-first keyword and topic-cluster strategy, pillar pages, on-page optimisation, and answer-engine / generative (AEO & GEO) optimisation that earns rankings and AI citations.
About
An SEO who can read the code and write the content.
For more than ten years I've owned organic growth and digital marketing for science-led and technical companies — pairing technical SEO depth with full-funnel demand generation across content, paid, lifecycle, and CRM.
I sit comfortably between marketing and engineering. I can run a crawl in Screaming Frog, read the rendered DOM, fix the Core Web Vitals in the codebase, ship the schema, and then write the content that ranks. That removes the usual hand-off friction between SEO and dev teams.
My scientific training (MSc Molecular Biology, BSc Life Sciences) keeps me evidence-driven, and my language work in German, Japanese, and Mandarin supports international and multilingual SEO.
Who I help
Teams that need organic growth they can measure.
I work best where technical credibility and commercial velocity have to coexist.
SaaS & tech companies
Technical SEO audits, Core Web Vitals, programmatic and product-led content, and demand-gen funnels that turn organic traffic into qualified pipeline.
Biotech & regulated sites
SEO and editorial systems built for compliance-aware messaging, long sales cycles, and scientific positioning — with structured data and topical authority.
Content & publishing teams
Topic-cluster architecture, crawl-budget and indexation health, internal linking, and AEO/GEO so content earns rankings and AI-search visibility.
Experience
A decade compounding organic growth.
SEO and digital-marketing leadership across biotech, SaaS, and media — on-site and remote.
-
SEO & Digital Marketing Manager
Own organic growth and the full B2B funnel: technical SEO, content, paid, email automation, and CRM.
- Drove €4.1M+ qualified pipeline and 118% net customer growth.
- Ran technical SEO and Core Web Vitals fixes; cut CAC 49% and lifted LTV 36%.
- Scaled organic across 8 territories with international and multilingual SEO.
-
SEO & Content Manager
Led SEO and editorial for Europe's leading biotech news platform.
- +42% organic traffic and +28% session duration in six months.
- Built topic clusters and pillar pages, lifting average rankings 3.2 positions across 100+ articles.
FAQ
How I work
A short reference for teams considering SEO and growth support.
What does a technical SEO specialist actually fix?
Crawlability and indexation, site architecture and internal linking, canonicalisation, sitemaps and robots, structured data, JavaScript rendering, and Core Web Vitals. Because I code, I can implement the fixes directly rather than just hand over a list.
How do you improve Core Web Vitals and page speed?
I profile with Lighthouse, PageSpeed Insights, and field CrUX data, then attack LCP, CLS, and INP at the source — image and font delivery, render-blocking resources, critical CSS, caching, and lean JavaScript — so pages pass on real devices.
Do you optimise for AI search (AEO & GEO)?
Yes. Alongside classic SEO I structure content and entities for answer engines and generative results: topical authority, schema markup, citable facts, and intent-matched answers so pages surface in AI Overviews and assistant responses.
Skills
SEO depth, engineering reach.
Technical, performance, and content SEO — supported by hands-on code and languages.
Technical SEO
Performance SEO
Content & on-page
AI search (AEO / GEO)
Analytics & tracking
Performance marketing
Programming
Languages
Education
Scientific thinking, commercial focus.
MSc, Molecular Biology
Birkbeck, University of London · UK
Focus on molecular biology and data interpretation in a high-regulation context.
BSc, Life Sciences
The Open University · UK
Core training in genetics, bioinformatics, molecular biology, and scientific communication.
Contact
Let's grow your organic search.
Open to SEO and digital-marketing roles and technical collaboration.
- Emaillukekevinmclaughlin@gmail.com
- LinkedIn/luke-kevin-mclaughlin