Core strengths
- Technical SEO & audits
- Core Web Vitals & page speed
- JavaScript SEO & rendering
- Crawl budget & log-file analysis
- Structured data & schema
- Internal linking & site architecture
- International SEO & hreflang
- Site migrations & redirects
- Content & topic clusters
- Programmatic SEO
- Entity SEO & E-E-A-T
- GA4 & Search Console analytics
- Server-side tracking & GTM
- Conversion rate optimisation
- Performance marketing (SEM + SEO)
- AEO / GEO (AI search)