Luke McLaughlinTechnical SEO & Growth Specialist in Digital Marketing & LLM (AI)-based applications
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Experience

Career background with measurable organic growth.

A practical track record across technical SEO, content strategy, and full-funnel digital marketing.

10+Years in growth leadership
€4.1M+Qualified pipeline
42%Organic traffic growth (notable engagements)
118%Customer growth in one leadership span

  1. SEO & Digital Marketing Manager

    Biotech · Feb 2021 – Present

    Own organic growth and the full B2B funnel: technical SEO, Core Web Vitals, content, paid channels, email automation, and CRM alignment.

    • Delivered €4.1M+ pipeline and 118% customer growth.
    • Reduced CAC by 49% while increasing LTV by 36%.
    • Expanded GTM coverage to 8 territories and enabled consistent six-figure inbound opportunity generation.

  2. Technical Writer & Content Strategist

    Clora Inc. · Remote · Aug 2019 – Jan 2021

    Developed topic clusters, conversion journeys, and compliance-aware messaging for complex B2B science products.

    • Delivered +48% organic and +26% MQL growth in a single cycle.
    • Improved product adoption speed by 18% through structured onboarding content.

  3. SEO & Content Manager

    Labiotech.eu · Remote · Feb 2018 – Jul 2019

    Built editorial operations and pillar strategy for a high-traffic biotech media site.

    • Top-line organic traffic growth of +42% across six months.
    • Improved keyword rankings by an average of 3.2 positions across flagship topics.

Case snapshots

Selected outcomes by engagement

Biotech growth reset

Ran a full demand-gen redesign with strict KPI guardrails. Focused on funnel alignment and data quality, resulting in stronger pipeline and lower paid acquisition costs.

  • 4x improvement in pipeline clarity.
  • 49% reduction in CAC over one year.
  • Organic contribution lifted via topic cluster expansion.

Biotech content platform

Repositioned editorial operations around conversion intent and scientific intent mapping. Standardized briefs and structured metadata for scalable output.

  • Organic sessions increased by +48%.
  • MQL growth of +26% from targeted clusters.
  • Improved long-tail visibility in niche biomedical terms.

Medical communication workflows

Translated technical details into compliant communication plans while maintaining speed of execution between communications, clinical, and commercial teams.

  • 85+ compliant commercial assets produced.
  • Built practical playbooks used across launch and education cycles.
  • Balanced technical rigor with clear commercial readability.