SEO, content and digital marketing across biotech, life sciences and SaaS — on-site and remote — now focused on AI search visibility.
Feb 2021 – Aug 2026Munich, Germany
SEO & Digital Marketing Manager
Biotech
Generated €4.1M+ in qualified pipeline and 118% net customer growth; closed three six-figure deals, including a top-10 European biotech and a leading CRO in synthetic biology.
Introduced AEO/GEO workflows — answer-first content, structured data and AI-crawler access — to build brand visibility in AI search.
Reduced customer acquisition cost 49% and increased lifetime value 36% through technical SEO, Core Web Vitals, internal linking and topic clusters.
Built Python and LLM automation for keyword research, content production and reporting.
Built GA4, Looker Studio and Search Console dashboards for organic performance, CAC, LTV and attribution, and scaled programmes across 8 international markets.
Managed €80K+ in paid media across Google and LinkedIn at a 67% lower cost per acquisition.
2019 – 2021Remote
Technical Writer & Content Strategist
Clora Inc.
Built SEO content programmes and conversion journeys for B2B SaaS, delivering 48% organic traffic growth and 26% more marketing qualified leads in 12 months.
Created onboarding and enablement content that drove 18% faster product adoption.
2018 – 2019Remote
SEO & Content Manager
Labiotech.eu
Led SEO and editorial operations for Europe’s leading biotech news platform, increasing organic traffic 42% and session duration 28% in six months.
Built topic clusters and pillar pages that improved average rankings by 3.2 positions across 100+ articles and doubled content output.
Earlier experience
Where the craft started
2016 – 2018
Medical Writer
Syneos Health & OPEN Health, London
Delivered 85+ regulatory and commercial content assets to strict compliance standards.
2015 – 2016
Advertising Copywriter
Fluid Digital, Manchester
Conversion copy and SEO funnels that lifted landing page conversion 24%; supported £320K+ in DTC revenue.
2013 – 2015
Junior Design Assistant
Agilent Technologies, Nottingham
Web design, SEO layouts, and Google Ads and Analytics tracking.
Skills
Core competencies
AI search & GEO
Generative and answer engine optimisation (GEO/AEO); visibility in Google AI Overviews, ChatGPT and Perplexity; AI-crawler access and robots policy; llms.txt; entity optimisation; answer-ready content; citation analysis.
Technical SEO
Crawling and indexation; structured data and JSON-LD; Core Web Vitals; site architecture and internal linking; topic clusters and pillar pages; international and hreflang SEO; on-page and off-page SEO.
AI marketing operations
LLM content workflows; RAG and grounded content; AI agents for marketing ops; prompt engineering; brand voice and claims QA; AI ad creative; persona and message testing; content repurposing.
Local & open-source AI
Local LLM deployment with Ollama; open-weight models (Qwen, Kimi, DeepSeek); agentic coding harnesses (Claude Code, OpenCode); private, on-device AI workflows; model evaluation across cloud and local models.
Performance & lifecycle
Google Ads; LinkedIn Ads; demand and lead generation; CRO and A/B testing; email and lifecycle automation; CRM.
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