Luke McLaughlin
Technical SEO & Growth Specialist in Digital Marketing & LLM (AI)-based applications
A technical and performance SEO specialist and digital marketing manager who balances measurable organic growth with hands-on technical execution.
I own organic growth end to end — technical SEO, Core Web Vitals, structured data, content and topic clusters — joined to full-funnel demand generation across paid, lifecycle, and CRM. The focus is always clear attribution and practical outcomes.
I read the rendered DOM, fix Core Web Vitals in the codebase, and ship schema myself — with JavaScript, Python, and C# / .NET. That removes the hand-off friction between SEO and dev and lets fixes land faster.
Background
Durable SEO sits on three legs: a clean technical foundation, fast pages that pass Core Web Vitals, and content matched to real search intent. I work all three — and implement them — so rankings and pipeline compound instead of plateauing.
Work across biotech, SaaS, and media taught me to align content with real buyer intent in regulated, technical niches. German, Japanese, and Mandarin study supports international and multilingual SEO.
What people often ask
Yes. I run crawls, fix indexation and architecture, implement schema and hreflang, repair Core Web Vitals in the codebase, and align content to sales-motion intent.
Both. I deliver prioritised audits, and because I code (JS, Python, C#) I can ship the technical and performance fixes directly.
Full-time SEO/marketing leadership, fractional SEO support, or project-based technical SEO and Core Web Vitals work.
Contact
Reach out if you need technical SEO, Core Web Vitals, or full-funnel digital marketing execution.