Free PDF · 391 pages · 62 chapters
The AI Search Handbook
A complete guide to generative engine optimisation: how AI search retrieves, chunks, evaluates and cites information, and how to become a source an AI answer names.
Four books, free to download
I publish my books for free at aisearchhandbook.com — complete PDFs, no sign-up. They cover the skills I use every day: AI search, AI engineering, technical SEO and technical marketing.
Free PDF · 854 pages · 16 chapters
AI Engineering Essentials
A guided AI engineering course from NumPy and classical machine learning to PyTorch, NLP, transformers, RAG and MLOps, with executed practice projects.
Free PDF · 2,100 pages · 14 chapters
Technical SEO for Digital Marketing
A hands-on technical SEO course where every project is a Python audit tool, ending with GEO, AEO and an end-to-end technical audit.
Free PDF · 874 pages · 52 chapters
From Marketing to Technical Marketing
An illustrated path for marketers into Python, SQL, JavaScript, automation, measurement and SEO, with a companion pack of runnable exercises.
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