Luke McLaughlinTechnical SEO & Growth Specialist in Digital Marketing & LLM (AI)-based applications
Short-form guidance, case examples, and process notes on technical SEO, Core Web Vitals, and content that ranks.
A practical playbook for treating technical SEO as a revenue lever: diagnosing indexation with Search Console, log files and a crawler; making the right rendering call; and prioritising Core Web Vitals fixes by pipeline impact rather than ticket count.
Read article →Most SEO reporting collapses the moment a CFO asks "what did this actually drive?" A measurement model that holds up: GA4 key events over vanity metrics, the Search Console API joined to GA4 by query cluster and landing page, server-side GTM for durability under cookie loss, Consent Mode v2 modelling, and incrementality thinking that beats naive attribution.
Read article →Treating technical SEO and paid media as a single system, not two budgets: shared fast landing pages, Core Web Vitals feeding ad Quality Score, and organic that compounds while paid resets every month.
Read article →A practical guide to answer engine optimisation (AEO) and generative engine optimisation (GEO): how LLM search picks and cites sources, and what to change on your site to get quoted.
Read article →Most structured data ships as decoration that earns nothing. The playbook I use to make markup load-bearing: the types that actually win rich results, a connected entity graph via @id and sameAs, and the discipline that keeps it from getting penalised or going stale.
Read article →A practitioner's guide to topic clusters and internal linking as a compounding content system: intent mapping, authority distribution, anchor strategy, pruning thin pages, and how it strengthens both rankings and AI-search visibility.
Read article →Google knows your URL but won't crawl it. Why it happens on new domains, how to diagnose it in Search Console, and the fix checklist that earns the crawl back.
Read case note →Correct hreflang syntax, reciprocal return tags, x-default, and canonical interaction: the handful of mistakes behind almost every broken international SEO cluster, and how to validate the fix.
Read case note →Practical framework for building topic clusters across molecular biology and clinical workflows while staying scientifically accurate.
Read case note →Why teams move faster when AI tooling is desktop-native and integrated with CRM and knowledge workflows.
Read case note →Why new domains rank low, and the highest-leverage off-page moves to fix it: linkable assets, digital PR, relevant directories and community launches, and how internal linking compounds earned authority over a realistic timeline.
Read article →When scaled, templated pages actually work, and how to build them without thin or duplicate content: keyword patterns with real intent, data sources, load-bearing templates, internal linking at scale, and managing crawl budget and indexation.
Read article →How I structure campaign experimentation so wins are repeatable and visible across multi-channel funnels.
See portfolio context →Need this done, not just explained? I work as a hands-on technical SEO consultant and AI growth consultant (AEO & GEO), implementing the fixes directly. See how I can help →