Luke McLaughlin — SEO & Product Notes Insights on growth marketing, SEO strategy, and software execution. https://www.lukekevinmclaughlin.com/ en-us Tue, 24 Jun 2026 10:00:00 +0000 Off-page SEO for new websites: building authority from zero https://www.lukekevinmclaughlin.com/insights/off-page-seo-for-new-sites.html https://www.lukekevinmclaughlin.com/insights/off-page-seo-for-new-sites.html Sun, 28 Jun 2026 09:00:00 +0000 Programmatic SEO: a practitioner's playbook https://www.lukekevinmclaughlin.com/insights/programmatic-seo-playbook.html https://www.lukekevinmclaughlin.com/insights/programmatic-seo-playbook.html Sun, 28 Jun 2026 08:00:00 +0000 Technical SEO that actually moves revenue https://www.lukekevinmclaughlin.com/insights/technical-seo-for-revenue.html https://www.lukekevinmclaughlin.com/insights/technical-seo-for-revenue.html Tue, 24 Jun 2026 09:00:00 +0000 SEO measurement that survives a CFO's scrutiny https://www.lukekevinmclaughlin.com/insights/seo-measurement-server-side-tracking.html https://www.lukekevinmclaughlin.com/insights/seo-measurement-server-side-tracking.html Tue, 24 Jun 2026 08:00:00 +0000 Performance marketing on a technical-SEO foundation https://www.lukekevinmclaughlin.com/insights/performance-marketing-technical-seo.html https://www.lukekevinmclaughlin.com/insights/performance-marketing-technical-seo.html Mon, 23 Jun 2026 09:00:00 +0000 Getting cited by AI: AEO and GEO for ChatGPT, Perplexity and AI Overviews https://www.lukekevinmclaughlin.com/insights/seo-for-ai-search-aeo-geo.html https://www.lukekevinmclaughlin.com/insights/seo-for-ai-search-aeo-geo.html Mon, 23 Jun 2026 08:00:00 +0000 A structured-data playbook for rich results and AI citations https://www.lukekevinmclaughlin.com/insights/structured-data-rich-results-playbook.html https://www.lukekevinmclaughlin.com/insights/structured-data-rich-results-playbook.html Sun, 22 Jun 2026 09:00:00 +0000 Topic clusters and internal linking: the content architecture that compounds https://www.lukekevinmclaughlin.com/insights/topic-clusters-internal-linking.html https://www.lukekevinmclaughlin.com/insights/topic-clusters-internal-linking.html Sun, 22 Jun 2026 08:00:00 +0000 Fixing 'Discovered – currently not indexed' on a new site https://www.lukekevinmclaughlin.com/insights/fixing-discovered-not-indexed.html https://www.lukekevinmclaughlin.com/insights/fixing-discovered-not-indexed.html Sat, 21 Jun 2026 08:00:00 +0000 hreflang and international SEO done right: a developer's guide https://www.lukekevinmclaughlin.com/insights/hreflang-international-seo-guide.html https://www.lukekevinmclaughlin.com/insights/hreflang-international-seo-guide.html Sat, 21 Jun 2026 09:00:00 +0000 Biotech SEO Growth Framework: Topic intent over vanity rankings https://www.lukekevinmclaughlin.com/insights/biotech-seo-growth-framework.html https://www.lukekevinmclaughlin.com/insights/biotech-seo-growth-framework.html Wed, 20 May 2026 08:00:00 +0000 Local-first AI for sales teams https://www.lukekevinmclaughlin.com/insights/local-ai-sales-playbook.html https://www.lukekevinmclaughlin.com/insights/local-ai-sales-playbook.html Wed, 27 May 2026 08:00:00 +0000