Luke McLaughlin
Technical SEO & Growth Specialist in Digital Marketing & LLM (AI)-based applications
A technical SEO consultant diagnoses why search engines struggle to crawl, render, index, and rank your site, then puts it right. I do both: I deliver a prioritised audit and, because I code, I implement the fixes directly rather than just hand over a list.
Remote-first, working with clients across the English-speaking world — the United States, United Kingdom, Canada, Australia, Ireland, and New Zealand.
Most technical SEO stops at recommendations. I run the crawl, read the rendered DOM, fix Core Web Vitals in the codebase, and ship the schema myself, so the work that moves rankings and revenue actually lands instead of sitting in a backlog.
You work directly with me throughout, never a sales team. Because I sit between marketing and engineering, there is no friction between the SEO who finds the issue and the developer who has to fix it. Engagements are project-based, for individuals and organisations worldwide.
Technical SEO services
The technical foundation that lets content rank and pages convert. Combine any of these into a single project, scoped around your goals.
Crawl and log-file analysis to find what search engines can and cannot reach, plus fixes for indexation problems such as "Discovered – currently not indexed", thin or duplicate pages, and wasted crawl budget.
A logical structure and internal-linking model that spreads authority to the pages that matter and helps both crawlers and readers find them. This is the architecture that compounds rather than plateaus.
Clean canonical signals, correct XML sitemaps, and sensible robots rules so the right URLs are indexed and the rest stay out of the way, with no conflicting or self-defeating directives.
Schema.org structured data implemented in the codebase to earn rich results and make your pages easier for search engines and AI answer engines to understand and cite.
Diagnosing how your site renders for crawlers and fixing JavaScript SEO issues so content built in the browser is actually seen, indexed, and ranked.
LCP, CLS, and INP fixes at the source: image and font delivery, render-blocking resources, critical CSS, caching, and lean JavaScript, so pages pass Core Web Vitals on real-world devices.
Want the full picture first? My guide to technical SEO that actually moves revenue explains how these fixes connect to the bottom line, and fixing "Discovered – currently not indexed" on a new site walks through a common indexation problem step by step.
How I work
A clear path from "what is wrong" to "it is fixed", with you involved at each step.
I run a full-stack audit of how search engines crawl, render, and rank your site, using tools such as Screaming Frog, Search Console, Lighthouse, PageSpeed Insights, and field CrUX data, and read the rendered DOM to see what crawlers actually see.
Findings become a prioritised roadmap focused on the changes that move revenue, not just rankings, so the highest-impact technical work is clear and you always know the full cost before any work begins.
Because I code in JavaScript, Python, and C# / .NET, I can ship the technical and performance fixes directly, or work alongside your developers, instead of leaving a report on the shelf.
Alongside classic technical SEO I structure content and entities for answer engines and generative results (AEO and GEO), so pages can surface in AI Overviews and assistant responses, not just the ten blue links. This is the focus of my work as an AI growth consultant.
Why this works
For more than ten years I have owned organic growth for science-led and technical companies across biotech, SaaS, and media, pairing technical SEO with full-funnel demand generation. That experience keeps the technical work tied to commercial outcomes.
Durable results sit on a clean technical base, fast pages that pass Core Web Vitals, and content matched to real intent. My write-ups on structured data for rich results and AI citations, topic clusters and internal linking, and getting cited by AI search show the approach in practice.
FAQ
A short reference for teams and individuals considering technical SEO support.
A technical SEO consultant makes sure search engines can crawl, render, index, and rank your site. That covers crawlability and indexation, site architecture and internal linking, canonicalisation, XML sitemaps and robots rules, structured data, JavaScript rendering, and Core Web Vitals. Because I also code, I implement the fixes directly rather than just hand over a list.
Both. I deliver a prioritised audit, and because I code in JavaScript, Python, and C# / .NET, I can ship the technical and performance fixes directly in the codebase. That removes the usual hand-off friction between SEO and dev teams and lets fixes land faster.
I profile with Lighthouse, PageSpeed Insights, and field CrUX data, then attack LCP, CLS, and INP at the source: image and font delivery, render-blocking resources, critical CSS, caching, and lean JavaScript, so pages pass Core Web Vitals on real devices.
Yes. Alongside classic technical SEO I structure content and entities for answer engines and generative results: topical authority, schema markup, citable facts, and intent-matched answers so pages surface in AI Overviews and assistant responses, not just the ten blue links.
I take on project-based engagements with both individuals and organisations worldwide, with no lock-in. You work directly with me throughout, never a sales team, and you always know the full cost before any work begins.
Work with me
Tell me about your site and goals. I will review the technical and performance issues and quote a project scoped around them, with a clear cost before any work begins.